We Saw Families Lose Everything. Then Built This.
December 30, 2021. The Marshall Fire destroyed 1,084 homes in hours. We watched neighbors lose everything and struggle to prove what they owned. VaultTag exists because we saw firsthand what happens when documentation burns with everything else.
"I watched families stand in ash that used to be their homes. No photos. No receipts. No proof of anything they owned. I promised myself: no family should ever face an insurance claim like that."
— Jackson White, Founder & CEO
December 30, 2021. The Marshall Fire destroyed 1,084 homes in hours. We watched neighbors lose everything and struggle to prove what they owned. VaultTag exists because we saw firsthand what happens when documentation burns with everything else.
Our Mission
Give every homeowner the documentation they need to recover fully after disaster. No family should lose twice: first to fire, flood, or theft, then again to an insurance company that says 'prove it.'
Our Vision
A future where the question 'Do you have proof?' after a disaster is always answered with 'Yes. All of it. Right here.'
The People Behind VaultTag
We're a dedicated team of professionals passionate about helping families protect their treasures and preserve their stories for generations to come.
Jackson White
Chief Coffee Drinker (CEO/CTO)
Following the devastating Marshall Fire in December 2021, Jackson observed how difficult it was for impacted families to verify insurance claims and the heartbreak of losing priceless treasures. After a personal loss in 2023, he dedicated himself to creating a tool that connects families across generations by preserving the stories behind their most cherished possessions.
Kristine Katona
Head of Business Development/CMO
With over 15 years of expertise in luxury retail, Kristine is a seasoned leader in brand ambassadorship, brand activation, and customer experience. She has a proven track record of elevating brand presence, driving customer engagement, and delivering exceptional service. Her deep understanding of the luxury market allows her to craft compelling brand stories and foster meaningful client relationships that translate into long-term brand loyalty and business growth.
Our Advisory Board
VaultTag is guided by industry experts who bring decades of experience in user experience, insurance, and marketing.
David White
With over 30 years of business management experience and a passion for collecting artwork, jewelry, and experiences, David provides invaluable insights into the user perspective. His extensive experience has been instrumental in shaping VaultTag's feature set and business model.
Jim Smith
As a veteran insurance agent with more than 30 years in the industry, Jim brings deep understanding of both the business and psychology of insurance. His expertise has been crucial in developing effective sales channels and ensuring VaultTag delivers exactly what insurance companies need for claim verification.
Mark Lusky
An accomplished writer and marketing copywriter, Mark has been instrumental in sharing VaultTag's mission with a broader audience. His expertise in storytelling has directly influenced our tools that help users capture and preserve the narratives behind their treasured possessions.
Principles From the Ashes
These aren't corporate values. They're lessons we learned standing in the rubble.
Built by Survivors
We don't imagine what homeowners need after disaster. We lived it. Every feature exists because we wished we had it when filing our own claims.
Stories Matter
Insurance sees dollar values. You see your father's watch, your grandmother's ring. We capture both: the number the adjuster needs and the story your children should know.
Done in an Hour
Complexity doesn't protect you. Speed does. If it takes all weekend to document your home, you won't do it. We designed for the reality of busy families.
No Family Fights
68% of estate disputes start with 'But Mom wanted me to have it.' A Personal Property Memorandum isn't just legal protection. It's family protection.
The VaultTag Story
From disaster response to digital legacy protection, here's how our mission has evolved.
The Marshall Fire
The devastating Marshall Fire in Colorado destroyed over 1,000 homes. Jackson White witnessed firsthand how proper documentation determined whether families received fair insurance compensation for their lost treasures.
Treasure Tracker Founded
Jackson founded Treasure Tracker LLC with a mission to help families document and protect their most valuable possessions for both insurance claims and estate planning, ensuring nothing of value is ever truly lost.
Insurance & Estate Expertise
A three-member advisory board was established, bringing crucial expertise in insurance verification, estate planning, and marketing to ensure our platform would meet the real-world needs of families facing disaster or planning their legacies.
Protection Platform Launch
The first version of the app was released on iOS and Android, focusing on inventory management features specifically designed to support insurance claims with proper documentation and valuation.
Estate Planning Integration
A major update added estate planning capabilities, allowing users to designate heirs for specific items and generate official personal property memoranda that integrate with wills and estate planning documents.
VaultTag: Complete Protection
Treasure Tracker rebranded to VaultTag, reflecting our enhanced focus on providing comprehensive protection for both physical possessions and family legacies through integrated insurance documentation and estate planning tools.
Protect Your Treasures Before Disaster Strikes
Don't wait until it's too late. Get insurance-ready documentation and estate planning protection with our risk-free 14-day trial.
$8,000 average additional recovery for homeowners with proper home inventory documentation. That's the difference documentation makes.